RD Media — E-com Scale Scorecard

Your score

0 / 40

1 — Paid ads

How often do you refresh your ad creative?

Do you know your cost per acquisition (CPA)?

2 — Creative & messaging

Does your ad creative speak to why your customers actually buy?

How many creative angles are you testing right now?

3 — Landing page & conversion

Does your landing page message match your ad?

What is your current landing page conversion rate?

4 — Strategy & reporting

How clear is your growth strategy for the next 90 days?

How often do you review performance data?

5 — Scale readiness

How confident are you that increasing ad spend would increase profit?

Do you have a clear offer that consistently converts cold traffic?

The E-com Scale Scorecard